While this may feel uncomfortable to you, the simple truth is that a job search is a sales and marketing campaign: a sales and marketing campaign in which YOU are the product. Through the process of personal branding, you must identify what differentiates you and paint a compelling portrait of your unique value proposition. But, don't stop with just promoting this in your resume and then become tongue-tied when someone asks about you and your candidacy. You will hear the "what do you do?" or "tell me about yourself?" questions over and over, both during your job search and throughout your entire career.
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